Subject: FTC Declares Lifelock a Scam Company
From: "Carolina Protection" <[email-masked]>
To: "Scott" <[email-masked]>
Date: Mon, 28 Feb 2011 09:02:05 -0500

_The FTC  accused LifeLock of operating a scam._
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What a response I had from my previous Newsletter.  This is the article I
referred to in my recent newsletter about Child ID Theft.  Do you have
LifeLock?
LifeLock CEO’s Identity Stolen 13 Times

   Apparently, when you publish your Social Security number prominently on your
   website and billboards, people take it as an invitation to steal your
   identity.
   LifeLock CEO Todd Davis, whose number is displayed in the company’s
   ubiquitous advertisements, has by now learned that lesson. He’s been a
   [3]victim of identity theft at least 13 times, according to the _Phoenix New
   Times_.
   That’s 12 more times than has previously been known.
   In June 2007, Threat Level reported that Davis had been the victim of
   identity theft after someone [4]used his identity to obtain a $500 loan from
   a check-cashing company. Davis discovered the crime only after the company
   called his wife’s cell phone to recover the unpaid debt.
   About four months after that story published, Davis’ identity was stolen
   again by someone in Albany, Georgia, who opened an AT&T/Cingular wireless
   [5]account using his Social Security number (.pdf), according to a police
   report obtained by the _New Times_. The perpetrator racked up $2,390 in
   charges on the account, which remained unpaid. Davis, whose real name
   according to police reports is Richard Todd Davis, only learned a year later
   that his identity had been stolen again after AT&T handed off the debt to a
   collection agency and a note appeared on his credit report.  Then last year,
   Davis discovered seven more fraudulent accounts on his credit report that
   were opened with his personal information and have outstanding debt,
   according to the police report.  Someone opened a Verizon account in New
   York, leaving an unpaid bill of at least $186. An account at Centerpoint
   Energy, a Texas utility, was delinquent $122. Credit One Bank was owed $573,
   and Swiss Colony, a gift-basket company, was seeking $312.  In addition to
   these amounts, Davis’s credit report showed five collection agencies were
   seeking other sums from accounts opened in his name: Bay Area Credit was
   pursuing $265; Associated Credit Services was seeking two debts in the
   amount of $207 and $213; Enhanced Recovery Corporation was chasing $250 and
   $381.
   A spokeswoman for the Albany police, who investigated the AT&T/Cingular
   account but never made any arrest, told the _New Times_ that Davis’
   publication of his Social Security number created more victims than just
   himself.  “It’s unfortunate he chose to conduct business in that way,”
   spokeswoman Phyllis Banks said. “It’s not fair to [AT&T] because they’re
   losing a pretty substantial amount of money.”
   LifeLock refused to discuss the issue with the _New Times_. The company did
   not respond to a request for comment from Threat Level.
   The company was [6]fined $12 million in March by the Federal Trade
   Commission for deceptive advertising.
   Lifelock promised in ads that its $10 monthly service would protect
   consumers from identity theft. The company also offered a $1 million
   guarantee to compensate customers for losses incurred if they became a
   victim after signing up for the service. _The FTC called the claims bogus
   and accused LifeLock of operating a scam._
   “In truth, the protection they provided left such a large hole … that you
   could drive that truck through it,” said FTC Chairman Jon Leibowitz,
   referring to a LifeLock TV ad showing a truck painted with Davis’s Social
   Security number driving around city streets.
   Davis’ history as an identity-theft victim would seem to call into question
   the company’s ability to protect consumers from a similar fate.
   _ID Theft Protection by Kroll Inc.
   The Worlds formost forsencis investigation company
   When Governments and Corporations Have problemsthey call Kroll.
   Serving over 60 Governments around the World_
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